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Is Facebook Marketplace the Sleeping Giant of Real Estate?

Is Facebook Marketplace the Sleeping Giant of Real Estate?
December 5, 2016 Josh Rowe
facebook marketplace real estate

Is Facebook Marketplace the Sleeping Giant of Real Estate?

Facebook Marketplace was launched two months ago as a way to buy and sell goods within your local community.

Australia’s Facebook user base of 15 million people have been quick to jump on the new platform for buying and selling their goods.

I have been keeping an eye on the different types of items for sale in Facebook Marketplace.

Marketplace categories are broken down into:

  • Home
    • Tools
    • Furniture
    • Garden
    • Appliances
    • Household
  • Entertainment
    • Books, films & music
    • Video games
  • Clothing & accessories
    • Jewellery & accessories
    • Bags & luggage
    • Clothing & shoes – men
    • Clothing & shoes – women
  • Family
    • Toys & games
    • Baby & kids
    • Pet supplies
    • Health & beauty
  • Electronics
    • Mobile phones
    • Electronics & computers
  • Hobbies
    • Sports & outdoors
    • Musical instruments
    • Arts & crafts
    • Antiques & collectibles
  • Vehicles & bicycles
    • Car parts
    • Bicycles
    • Cars, vans & motorcycles
  • Classifieds
    • Housing
    • Miscellaneous

Facebook Marketplace “Classifieds – Housing” Category

The “Classifieds – Housing” category caught my eye as my finger tapped through the Facebook app.

I searched for “holiday home” and bingo, there were not only people renting out their homes for the summer holidays, but also selling their homes.

Facebook’s audience of 15 million Australians blows away’s 5.9 million and’s 5.9 million.

Google’s Australian real estate foray

Google’s brief foray into the real estate property listing business in 2009 was short lived.  Some suggested that Google didn’t want to lose their search ad revenue from real estate portal owners News Ltd and Fairfax.


Will Facebook Marketplace prove to be popular with buyers and sellers of real estate?


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